Product Concepts

Product: Everything, both favorable and unfavorable, that a person receives in an exchange

Microsoft has a wide variety of both consumer products and business products. Its most popular consumer product is in its Microsoft Xbox console product line. The Xbox video game console is a very successful product for Microsoft. Microsoft makes thousands of games to keep there customers coming back for more and giving them variety. There most recent product for the Xbox console Call Of Duty Black Ops made over 361 million dollars along with Xbox 360 Kinect virtual gaming attachment selling over 1 million units before December aswell.

                                                                                                                  

Intergrated Marketing Communications

Christmas time is right around the corner guys and Microsoft has a lot to offer this season. Microsoft Xbox 360 consoles are now shipping in a variety of different bundles for the holidays. these bundles usually include 2 or 3 games or extra accessories along with the Xbox 360 consoles. These bundles are equivalent to using coupon codes that result in saving you lots of money. If these same items were bought separately from the console they'll cost you lots more money. For example Gamestop retail stores are selling holiday bundles which include 2 games and a controller  for the standard price of the Xbox console. That's 2 FREE! games Microsoft is giving you for the purchase of a new Xbox 360 console. If buying the games separately it would cost at least 100 dollars or more being that the games are 50 dollars and up. So is this a deal or is this a deal?

visit http://www.gamestop.com/Catalog/ProductDetails.aspx?product_id=88261 for more details.

Advertising and Public Relations

Microsoft has finally launched its virtual gaming expansion "KINECT" to the Xbox 360 gaming console. Microsoft has advertised this product lots throug blogs, television and electronic showcase events such as E3. The video beneath has over 300,000 youtube views which means this product has been introduced to lots. When advertising a product recognition is key. Very few people have not herd of the Kinect expansion and the reason for that is strong Advertising from Microsoft.

Advertisement Xbox 360 Kinect - Your Shape Fitness Evolved

If this doesnt influence you enough to purchase than i dont know what will... Amazing video!