One big part of the Microsoft Corporation success is its strategic alliances with other companies. Microsoft gained partnerships with many companies such as Facebook, Motorola , EMC and etc. Microsoft isn't just making friends to make friends now. The companies Microsoft are doing business with have something that Microsoft lacks and viceversa.
Microsoft's alliance with Facebook plays a big role for both sides. Microsoft pays facebook to display ads on its websites. Over 60 percent of the Facebook community is from outside of the u.s which means that Microsoft is gaining publicity and potential consumers worldwide from advertising on Facebook. On the other hand Facebook is gaining publicity from Microsoft from its Facebook applications and ads on Microsoft products. These two companies work hand and hand to maximize profits for there companies.
Microsoft biggest alliance is with IBM. There alliance has a joint demand. where there was a demand for IBM the demand for Microsoft's operating system was there. Whenever an IBM computer is sold Microsoft is making profits.
For all businesses to be successful u need strategic alliance. A business cant produce everything it needs for its business from scratch. Investments and partnerships are needed. Your business is going nowhere but downward if you try to b a loner in the business world.
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