Mr Microsoft: The Marketing Enviornment

approximately fifty four percent of the goods are being consumed by men and forty six percent by Women. Age is another demographical factor that reflects on marketing. Microsoft’s says that people between the ages of thirty five and forty nine are the most impacted consumer ages in this market. Simple reasons being that a majority of people between this particular age range of thirty five and forty nine, have started careers where they have the extra income to purchase Microsoft software, that’s requested (Needed or Wanted) for their own purposes.

Usually people within the ages of forty four and forty nine have children that are on their way to college or already in college. As many of u may know college students such as me need help from their parents to get through school. The purchasing of computers which have Microsoft software installed on them is a very popular demand that students need and parents are buying for their children to help get through school. Microsoft says teens under the age of eighteen's predicted distribution is only about five percent which means most teens don’t have "it" financially themselves to purchase these things on their own. It’s approximated that the ages between eighteen and twenty four predicted distribution is only seventeen percent as to the ages of thirty five to forty nine being approximately thirty two percent.

Another Demographic Factor that reflects strongly on marketing is location. In Urban cities such as New York Microsoft makes lots of its profit. Reasoning for this is because New York City is heavily populated and technology has a very high demand. As to upstate New York, let’s say Buffalo, where technology demand there wouldn’t hold as much an impact as it will in the city. So one of Microsoft’s main focuses is to target HEAVILY populated areas where the demand for their product is high so they can make as much profit as possible. At the same time don’t want to forget about the "little guys"

Query: microsoft

Gender: Male-oriented, with the following confidence: