Both of these products represent worthwhile risks for Microsoft in the areas of business in Mobile phones and Web browsers. Microsoft is known for their quality products but in today’s time it’s a bit harder to convince consumers then it used to be. Problem about these releases is that Microsoft has some heavy competition in front of them, taking on the Google Android and Apple I phone Platforms for the mobile industry and the Mozilla Firefox and Google Chrome web browsers. Microsoft’s goal is to keep its Market share in these two industries by releasing these products. In this particular post my primary focus is on Microsoft’s IE9 web browser.
On September 15th Microsoft at the presentation in San Francisco states that IE9 provides the best on web performance delivering better content then other web browsers and faster. Dean Hachamovitch the corporate vice president of windows internet explorer explains his vision on what will make IE9 different from others and better than others as well. He states... “The Web is about sites; the browser should be, too. People go to the Web for sites, not the browser; much as you go to your PC for apps, not Windows. Today, Websites are boxed in. The box is the browser,” He also states “We asked ourselves: how could we put sites at the center of the experience? How can IE make sites shine. Our approach here is to use the whole PC.” Dean’s goal was to think as a customer and not as a producer. He believes that the new features of window IE9 will do so.
The New Browsers features allow the ability to:
- tag tabs into the windows 7 task bar so that you will later b able to open a web page without having to open the browser first. This simply saves much more time and makes thing much easier to obtain.
-Jump lists that allow easy access to website tasks like checking on your emails and reading breaking news
Microsoft HOPES that IE9's greater speeds and new features will allow this browser to compete with other browsers and makes its Market Share lead concrete. Analytics from Net Applications predict that IE July market share will increase to 60.74 pct from 60.32 pct. being that Mozilla Firefox at 2nd place in the Market Share doesn’t make a release that will top IE9's release
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